Beautifully British?

You start off in life and you believe everything you are told, like Jimmy Saville is a saint and does a lot of charity work and may look weird but hey he raises money for charity etc. Sadly for many years I see things how they are and cut through the bull shit, often cutting a young tele sales person down as they muddle through a script which makes them try to be my best friend of 20 years!

Anyway I digress in what I was actually starting to write about which was this advert that I noticed on ebaybeautifully british

 

 

Beautifully British MG cars? That’s a great line trading off the history of the MG name, yes they may be designed in an office in Birmingham and assembled in the UK, sadly the main components are all manufactured by the Chinese parent company and shipped over to be assembled in the factory over here.

But then the marketing team get involved and need to present the right image, like those adverts that say 78 out of 132 people agreed with our findings. Ask enough people till you hit the magic figure.

Now I like my cars but these do not really get me interested, but I wager a small bet that in 5-7 years they will have an exciting reliable range of cars that people want, think Jaguar and Land Rover both brands had serious reliability issues in the 80’s and 90’s but now have a superb range of vehicles which are very good and they can’t make enough evoques to meet demand!

Sadly the true UK mass car manufacturing business was lost years ago, notice i say mass as you can get some real specialist UK cars like the Noble and a TVR type vehicle from a company in Lancashire that make about 8 a year from memory!

Oh MG team if you read this I quite like your concepts and you really need to start a remarketing campaign to get your new brand out there and in peoples faces! Send me a voice message if you need to know more am sure the rest of the team would like a test drive.